Paid search, paid social and creative testing for jewellery and accessories brands scaling profitably.
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"In jewellery the purchase is considered, and often a gift. The account has to be built for a customer who researches for three weeks and buys in a completely different session."
Google Shopping, Performance Max and search structured around a considered purchase, where the same customer searches by material, gemstone and gift intent before buying.
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Meta, TikTok and Pinterest optimised for first-time buyers rather than the customers already returning each gifting season.
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Geo-lift and holdout testing that establishes what your advertising actually caused. We measure the sales you generated, not the sales the platform claims credit for.
Incrementality testing
Structured testing across macro, on-model and lifestyle shots, so you learn which crop and which styling sells before the budget goes behind it.
Creative testing
Most of the wasted spend we find in jewellery accounts sits in the feed, not the campaign structure.
Feed management
We connect your backend to the ad platforms so the number you optimise against is the revenue you keep, not the revenue at checkout.
Profit tracking
"Adnomics are a fantastic agency to work with. The team have always been very supportive, forthcoming with ideas and communicative. They've helped reduce our cost per sales year on year from our paid media activity, whilst also growing revenue at the same time."
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"Adnomics have been key to RIXO's online growth. Their strategies have helped increase our new customer acquisition and revenue across our paid media, all with clear communication and reporting. They have become an extension of the RIXO team. "
"Adnomics were brought in at speed to replace another agency during peak. The team picked up the account with ease and were able to make immediate improvements to performance within a week of taking it over, and we are continually hitting our ROAS targets. "
Scaling a jewellery brand requires more than great ads. High average order values, long consideration windows and heavy gifting seasonality mean the last click almost never tells you what caused the sale.
At Adnomics we focus on efficiency, new-customer acquisition and long-term profitable growth — we give jewellery and accessories brands the structure they need to scale with confidence.
Let's chat
Most agencies are optimising for what looks good in a dashboard, not what is actually growing your jewellery brand. We call that Platform Reality – inflated ROAS, view-through conversions and expensive brand spend keep the dashboards looking great, when actual growth is flatlining. Our Revenue Reality® framework is the alternative. We reconcile your ad spend against actual ecommerce performance.
Before we touch an ad account, we work out what you can afford to pay for a customer.
From there we set a blended CPA and MER that guides all our future decisions.
Some of your budget is creating demand. Some of it is buying customers who were already on their way.
We run geo-lift tests quarterly and put a number on what each channel would have delivered with no spend at all.
Budget moves weekly into the channels the testing says are genuinely generating demand.
Each month we reconcile what the platforms reported, what your backend recorded, and how they compare against our targets.
As a digital marketing agency for jewellery brands, we specialise in helping jewellery and accessories brands scale profitably through paid media.
With over 80% of our client portfolio in ecommerce, and jewellery brands including Missoma and Carat London among them, we understand what a considered, gift-led category needs from paid media and creative strategy.
Let's chatWe create an account structure that is designed for scalability and profitability.
Optimisation of your product feed ensures your data is accurate and primed for success.
We allocate budget to the channels and campaigns that generate incremental growth.
Structured testing tells us which creative sells before the budget goes behind it.
We're well experienced in solving digital marketing problems for jewellery and accessories brands. Below are some of the common problems we see when scaling them profitably.
Every jewellery brand asks the same two questions: why are we paying for our own name, and how do we know it is working?
We run holdout tests on brand campaigns and measure total paid and organic sessions together, separating the spend that genuinely defends against your stockists, marketplaces and affiliates from the spend buying clicks you already own.
A £400 pendant is rarely bought in the first session. The customer researches for weeks, then converts on a branded search or a direct visit that takes all the credit.
We extend attribution windows to match your actual time-to-purchase, then validate the picture with geo-lift tests, so the upper-funnel spend that started the journey isn't switched off for looking unprofitable.
In a typical jewellery account, 80–90% of products get almost no impressions. Performance Max concentrates spend on whatever is converting, and the rest of the range sits in the feed doing nothing.
We label low-visibility products and give them their own budget, so they aren't competing with your hero pieces for the same pound. Products that can sell get the chance to prove it.
Christmas, Valentine's Day and Mother's Day can carry a disproportionate share of annual revenue, and targets set on those weeks make every other month look like a failure.
We set separate efficiency targets for peak and non-peak trading, build the scaling plan months ahead of each gifting window, and judge the quiet months against what they can realistically deliver.
Meta ranks your ads by conversions. It won't tell you which ones brought in someone who'd never bought from you, so the concept that wins is usually the one shown to your warmest audience — and that's what gets briefed again.
We tag every asset by hook, format and angle, then report performance against those. You stop scaling individual ads and start scaling what made them work.
The questions jewellery and accessories brands ask us most often. If yours isn't here, ask us directly and you'll hear back within two hours.
Our minimum monthly ad spend requirement for jewellery paid media engagements is £15,000. We typically work with brands spending upwards of this amount across their paid media channels, so the algorithms have the data volume they need to optimise conversions effectively.
We work across 6 or 12-month contracts with our jewellery clients, but every contract comes with a 3-month break clause. This initial 90-day period serves as a proof of concept to validate our strategy and ensure we are the right fit for your brand's growth.
For our jewellery digital marketing services, we adapt to whatever works best for your brand by pricing as either a flat fee or a percentage of ad spend. Our agency fees typically start at the £3,500 per month range.
We manage campaigns across the most commercially impactful networks for jewellery, including Google, Meta, TikTok and Pinterest. Google Shopping and Pinterest tend to carry more weight in jewellery than in most categories, because customers search visually and by material.
We build the scaling plan for each gifting window months in advance, set separate efficiency targets for peak and non-peak trading, and hold budget back for the weeks where incremental demand genuinely exists. Newness and gift-guide placements are promoted while the plan stays tied to your commercial targets.
Because jewellery brands work from different sources of truth, we adapt to yours. We measure performance using GA4, in-platform data, blended ecommerce data and third-party attribution tools such as TripleWhale or Northbeam, with new-customer CPA and blended MER as the numbers that guide decisions.
You will be dealing directly with the people working on your account. Every client account is supported by a dedicated pod featuring a Performance Director, a Performance Manager and a Performance Executive working across their brand.
Our standard reporting cadence includes weekly trade reporting on a Monday, as well as real-time performance reporting within our ADX platform. You will also hear back from your pod within two hours on any working day.
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