Paid search, paid social and creative testing for beauty and skincare brands scaling profitably.
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"In beauty, the first order rarely pays for itself, so the brands that scale are the ones measuring what a customer is worth by their third repeat purchase, not their first basket."
Search and Shopping campaigns built around how people actually buy beauty products.
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Meta, TikTok and Pinterest campaigns built to acquire valuable new customers profitably through extensive creative testing and optimisation.
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Geo-lift and holdout testing that establishes what your advertising actually caused. We measure the sales you generated, not the sales the platform claims credit for.
Incrementality testing
Every asset is tagged by hook, format and angle before it goes live, so reporting tells you which idea worked and not simply which ad the algorithm favoured.
Creative testing
We build, optimise and test extensive product feeds across skincare and beauty brands. Testing ideal product titles, imagery and structure.
Feed management
We reconcile ad spend against actual ecommerce revenue, so you can see contribution margin by product and by channel.
Profit tracking
"Adnomics are a fantastic agency to work with. The team have always been very supportive, forthcoming with ideas and communicative. They've helped reduce our cost per sales year on year from our paid media activity, whilst also growing revenue at the same time."
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"Adnomics have been key to RIXO's online growth. Their strategies have helped increase our new customer acquisition and revenue across our paid media, all with clear communication and reporting. They have become an extension of the RIXO team. "
"Adnomics were brought in at speed to replace another agency during peak. The team picked up the account with ease and were able to make immediate improvements to performance within a week of taking it over, and we are continually hitting our ROAS targets. "
Growth in the beauty and skincare sector comes from customers who come back. We plan paid media around repeat value, which changes what you can afford to pay to acquire someone in the first place.
That means clean measurement, disciplined budgets and extensive creative testing.
Let's chat
Most agencies are optimising for what looks good in a dashboard, not what is actually growing your beauty brand. We call that Platform Reality – inflated ROAS, view-through conversions and expensive brand spend keep the dashboards looking great, when actual growth is flatlining. Our Revenue Reality® framework is the alternative. We reconcile your ad spend against actual ecommerce performance.
Before we touch an ad account, we work out what you can afford to pay for a customer.
From there we set a blended CPA and MER that guides all our future decisions.
Some of your budget is creating demand. Some of it is buying customers who were already on their way.
We run geo-lift tests quarterly and put a number on what each channel would have delivered with no spend at all.
Budget moves weekly into the channels the testing says are genuinely generating demand.
Each month we reconcile what the platforms reported, what your backend recorded, and how they compare against our targets.
As a beauty marketing agency, we work with brands that need paid media held to the same standard as the rest of the business: revenue, margin and repeat rate.
You deal directly with the people running your account, not an account manager relaying messages. As a skincare marketing agency we know where the efficiency is often lacking, such as overspending on brand search, no solid CPA targets or a product feed where most SKUs never get seen.
Let's chatWe create an account structure that is designed for scalability and profitability.
Optimisation of your product feed ensures your data is accurate and primed for success.
We allocate budget to the channels and campaigns that generate incremental growth.
Structured testing tells us which creative sells before the budget goes behind it.
We see these problems across beauty and skincare brands all the time.
At some point, every beauty brand asks us the same thing: "Why are we paying for our own brand name on Google, and is that money actually doing anything?"
We run holdout tests on brand campaigns and measure paid and organic sessions together. That separates spend which genuinely defends against stockists against wholesalers and stockists bidding on your brand name.
Beauty is a repeat-purchase game. Judging your CPA purely on the first order makes great customers look unaffordable and leads you to slash budgets for all the wrong reasons.
We calculate contribution margin across the replenishment cycle and set CPA ceilings against second- and third-order value rather than the first basket.
In a typical beauty account 80 to 90% of SKUs get almost no impressions. Performance Max concentrates spend on hero lines and the rest of the range sits in the feed doing nothing.
We label low-visibility products and give them their own budget, so they are not competing with hero lines for the same pound.
Most beauty & skincare brands simply do not know what angle, format or hook works best for their brand and therefore aren't able to scale paid social channels effectively.
We tag every asset by hook, format and angle, then report against those, so you can see which idea earned the result.
The questions beauty and skincare brands ask us before starting. If yours is not answered here, send it over and you'll hear back within two hours.
We work with a £15,000 monthly minimum. We look for brands spending upwards of that so the algorithms have the data volume they need to optimise conversions effectively.
We work on 6 or 12-month contracts, and every one has a 3-month break clause. Those first 90 days are a proof of concept: if we have not shown you what we can do, you are free to leave.
Either a flat monthly fee or a percentage of ad spend, whichever suits your business better. Fees typically start in the £3,500 per month range.
We manage Google, Meta, TikTok and Pinterest. TikTok carries real weight in beauty discovery, and Google Shopping captures the replenishment-intent searches that follow. The right mix depends on your range and your margins.
We pre-flight creative against Meta and Google policy and ASA rules, avoid before-and-after and personal-attribute framing, and keep compliant variants ready so a rejection does not stall a launch.
We adapt to your source of truth, whether that is GA4, in-platform reporting, blended ecommerce data, TripleWhale or Northbeam. New-customer CPA, repeat rate and blended MER are the numbers that guide decisions.
You deal directly with the people on your account. That is a dedicated pod of a Performance Director, a Performance Manager and a Performance Executive.
Weekly trade reporting on a Monday, real-time reporting in the ADX platform, and a reply from your pod within two hours on any working day.
Get in touch and our managing director will respond within 2 working hours.
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