Sophia Alexia is a luxury fashion brand known for it's array of bold and colour resort wear designs, inspired by the founder's travels.
Sophia Alexia aimed to scale their paid media efforts while maintaining a strong ROAS. With highly seasonal sales causing fluctuations throughout the year, they sought a strategy to expand into new global markets and create a more consistent revenues.
Our customer acquisition strategy for Sophia Alexia centred on utilising Google’s Performance Max campaigns alongside detailed shopping feed optimisations to maximise results on Google Shopping.
On Meta, we prioritised spend on new customer acquisition to reach fresh audiences, leveraging ASC, which proved highly effective in boosting ROAS. Through in-depth creative reporting, we quickly identified top-performing creatives, allowing us to scale them while phasing out underperforming ads.
Regular communication with the Sophia Alexia team ensured we stayed informed about stock changes, enabling us to swiftly adjust strategies to promote high-demand products.
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