PPC, paid social and creative testing for ecommerce brands scaling profitably. London-based, working across fashion, beauty, home and FMCG.
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"Profitably scaling an ecommerce brand means knowing which spend is actually generating demand and which is taking credit for sales you'd have made anyway."
We build your campaigns around actual profit margins, not just your product catalogue. Your budget pushes the items that grow your bottom line, rather than wasting spend on low-profit bestsellers.
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Meta, TikTok and Pinterest optimised for new customer acquisition rather than retargeting people who were already going to buy from you anyway.
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We use advanced testing to reveal which sales were genuinely driven by your ads. Stop relying on inflated platform metrics and start seeing the true, measurable impact of your advertising.
Incrementality testing
We run structured, data-driven tests to discover which ads actually drive sales. This ensures we know exactly what captures your audience's attention before we put your budget behind it.
Creative testing
We handle the heavy lifting of complex product feeds. From automatically excluding fragmented items to grouping products by profit margin, we ensure your ads run seamlessly across thousands of SKUs.
Feed management
Top-line revenue doesn't tell the whole story. Our reporting factors in e-commerce realities like returns, discounting, and delivery costs, giving you a crystal-clear picture of your actual profit.
Profit trackingEvery category has its own constraints. Feed structure for fashion, seasonality for home and garden, repeat purchase for beauty. Pick yours to see how we approach it.
"Adnomics are a fantastic agency to work with. The team have always been very supportive, forthcoming with ideas and communicative. They've helped reduce our cost per sales year on year from our paid media activity, whilst also growing revenue at the same time."
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"Adnomics have been key to RIXO's online growth. Their strategies have helped increase our new customer acquisition and revenue across our paid media, all with clear communication and reporting. They have become an extension of the RIXO team. "
"Adnomics were brought in at speed to replace another agency during peak. The team picked up the account with ease and were able to make immediate improvements to performance within a week of taking it over, and we are continually hitting our ROAS targets. "
Scaling an ecommerce brand requires more than great ads. You need the right strategy, the right creative, and a performance partner who understands how to turn your data into results.
At Adnomics we focus on efficiency, new-customer acquisition and long-term profitable growth. We give ecommerce brands the structure they need to scale with confidence, whatever they sell.
Let's chat
Most agencies are optimising for what looks good in a dashboard, not what is actually growing your ecommerce brand. We call that Platform Reality — inflated ROAS, view-through conversions and expensive brand spend keep the dashboards looking great while real growth flatlines. Our Revenue Reality® framework is the alternative. We reconcile your ad spend against actual ecommerce performance.
Before we touch an ad account, we work out what you can afford to pay for a customer.
From there we set a blended CPA and MER that guides all our future decisions.
Some of your budget is creating demand. Some of it is buying customers who were already on their way.
We run geo-lift tests quarterly and put a number on what each channel would have delivered with no spend at all.
Budget moves weekly into the channels the testing says are genuinely generating demand.
Each month we reconcile what the platforms reported, what your backend recorded, and how they compare against our targets.
As a digital marketing agency for ecommerce brands, we specialise in helping online retailers scale profitably through paid media.
We work across fashion, beauty, home and garden, FMCG and subscription brands, so we understand how differently each category behaves on margin, seasonality and repeat purchase — and why a single playbook rarely works across all of them.
Let's chatWe create an account structure that is designed for scalability and profitability.
Optimisation of your product feed ensures your data is accurate and primed for success.
We allocate budget to the channels and campaigns that generate incremental growth.
Structured testing tells us which creative sells before the budget goes behind it.
Ecommerce has the widest gap between reported ROAS and banked revenue of any channel. Returns, discounting, delivery costs and platform attribution all sit between the number in your dashboard and the number in your bank account. Our PPC and paid social work starts from those constraints rather than around them.
Your ad platform records revenue at checkout. It never hears about the return, the discount code, the delivery subsidy or the payment fees. So a campaign reporting 4x can be losing money while one reporting 2.5x funds the business.
We connect your backend to the ad platforms so the number you optimise against is contribution margin, not gross revenue at checkout. Targets get set from your P&L rather than a benchmark someone quoted you.
Retargeting, brand search and view-through conversions all claim credit for customers who were already coming. Scale that spend and reported ROAS improves while total revenue barely moves.
Geo-lift and holdout testing separate the spend that creates demand from the spend that harvests it. We report what your advertising actually caused, then move budget accordingly.
Shopping and Performance Max spend follows whatever the feed tells them to sell. Bad variant grouping, missing attributes and out-of-stock lines mean budget flows to products that are fragmented, unprofitable, or competing with each other.
We rebuild the feed around margin rather than volume, with custom labels segmenting by profitability, season and full price versus markdown, plus stock-aware exclusions. Most of the wasted spend we find sits here, not in the campaign structure.
CPMs in November are what they are. What you control is whether you arrive in peak still learning. Brands that start testing in November spend the first fortnight buying information they could have had at a third of the price in autumn.
Creative testing, audience validation and feed cleanup happen across September and October, so Black Friday is an execution problem rather than a discovery one.
Fashion lives on variants and returns. Beauty runs on repeat purchase and lifetime value. Home and garden swings on seasonality. FMCG works on thin margins at volume. A single playbook applied across all of them will underperform in most.
We set targets and structure per category rather than per agency template. The sector pages above show how the approach changes depending on what you sell.
The questions ecommerce brands ask us most often, answered plainly. If yours isn't here, ask us directly and you'll hear back within two hours.
Our minimum monthly ad spend requirement is £15,000. We typically work with brands spending upwards of this amount across their paid media channels, to ensure the algorithms have the data volume required to optimise conversions effectively.
We work across 6 or 12-month contracts, but every contract comes with a 3-month break clause. That initial 90-day period serves as a proof of concept to validate our strategy and confirm we are the right fit for your brand's growth.
We adapt to whatever works best for your brand, pricing as either a flat fee or a percentage of ad spend. Our agency fees typically start in the £3,500 per month range.
We manage campaigns across the most commercially impactful networks for ecommerce, including Google, Meta, TikTok, Pinterest and LinkedIn. Which of those earns budget depends on your category, margin and average order value rather than on what is currently fashionable.
Whether your peak is Black Friday, Christmas, spring or a product launch cycle, we build scaling plans that tie back to your performance targets rather than to a calendar. Budget increases are staged against evidence, so you are not learning during your most expensive weeks.
Because ecommerce brands use different sources of truth, we adapt to yours. We measure performance against GA4, in-platform reporting, blended ecommerce data and third-party attribution tools such as TripleWhale or Northbeam.
You will be dealing directly with the people working on your account. Every client is supported by a dedicated pod featuring a Performance Director, a Performance Manager and a Performance Executive working across the brand.
Weekly trade reporting every Monday, plus real-time performance reporting in our ADX platform so you are never waiting on a monthly deck to know where you stand.
Get in touch and our managing director will respond within 2 working hours.
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