Paid search, paid social and creative testing for fashion brands scaling profitably.
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"Profitably scaling a fashion brand means aligning the right product with the right creative and delivering it to the right audience, all at the same time."
Google Shopping, Performance Max and search, structured around what's bringing in new customers.
Not just what looks good in-platform.
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Meta, TikTok and Pinterest optimised for new customers rather than the ones already coming back. Creative and targeting built for a brand that has to look right as well as perform.
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Geo-lift and holdout testing that establishes what your advertising actually caused. We measure the sales you generated, not the sales the platform claims credit for.
Incrementality testing
Structured testing across your seasonal shoots, so you learn which cut, model and crop sells before the budget goes behind it. Correlation decay tells us a creative is fatiguing well before ROAS does.
Creative testing
Variant grouping, colour mapping, stock-aware exclusions and margin-based custom labels. Most of the wasted spend we find in fashion accounts sits in the feed, not the campaign structure.
Feed management
Reporting that survives the returns window. We connect your backend to the ad platforms so the number you optimise against is the revenue you keep, not the revenue at checkout.
Profit tracking
"Adnomics are a fantastic agency to work with. The team have always been very supportive, forthcoming with ideas and communicative. They've helped reduce our cost per sales year on year from our paid media activity, whilst also growing revenue at the same time."
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"Adnomics have been key to RIXO's online growth. Their strategies have helped increase our new customer acquisition and revenue across our paid media, all with clear communication and reporting. They have become an extension of the RIXO team. "
"Adnomics were brought in at speed to replace another agency during peak. The team picked up the account with ease and were able to make immediate improvements to performance within a week of taking it over, and we are continually hitting our ROAS targets. "
Scaling a fashion brand requires more than great ads. You need the right strategy, the right creative, and a performance partner who understands how to turn your data into results.
At Adnomics we focus on efficiency, new-customer acquisition and long-term profitable growth — we give fashion brands the structure they need to scale with confidence.
Let's chat
Most agencies are optimising for what looks good in a dashboard, not what is actually growing your fashion brand.
We call that Platform Reality – Inflated ROAS, view-through conversions and expensive brand spends keep the dashboards looking great, when actual growth is flatlining.
Our Revenue Reality® framework is the alternative. We reconcile your ad spend against actual ecommerce performance.
Before we touch an ad account, we work out what you can afford to pay for a customer.
From there we set a blended CPA and MER that guides all our future decisions.
Some of your budget is creating demand. Some of it is buying customers who were already on their way.
We run geo-lift tests quarterly and put a number on what each channel would have delivered with no spend at all.
Budget moves weekly into the channels the testing says are genuinely generating demand.
Each month we reconcile what the platforms reported, what your backend recorded, and how they compare against our targets.
As a digital marketing agency for fashion brands, we specialise in helping fashion brands scale profitably through paid media.
With over 80% of our client portfolio in the fashion industry, we understand the unique challenges and opportunities fashion brands face when it comes to paid media and creative strategy.
Let's chatWe create an account structure that is designed for scalability and profitability.
Optimisation of your product feed ensures your data is accurate and primed for success.
We allocate budget to the channels and campaigns that generate incremental growth.
Structured testing tells us which creative sells before the budget goes behind it.
We're well experienced in solving digital marketing problems for fashion brands, below are some of the common problems we see when profitably scaling fashion brands.
Every fashion brand asks the same two questions: why are we paying for our own name, and how do we know it is working?
We run holdout tests on brand campaigns and measure total paid and organic sessions together, separating the spend that genuinely defends against your wholesalers, marketplaces and affiliates from the spend buying clicks you already own.
Your bestselling product is sold out across your core sizes, yet Google or Meta don't know this and continue to push spend into the creative or remaining products.
Our stock-checker tool checks stock levels daily against your core size breakdown. Alerting us to any products or creatives that are spending against fragmented products.
In a typical fashion account, 80–90% of products get almost no impressions.
Performance Max concentrates spend on whatever converting, and the rest of the range sits in the feed doing nothing.
We label low-visibility products and give them their own budget, so they're not competing with your hero lines for the same pound. Products that can sell get the chance to prove it.
A lot of fashion brands simply do not know what good looks like when it comes to their digital marketing – They're unsure how much they can pay for a new customer, or what a good ROAS looks like.
We calculate lifetime value of your customers, gross margin and returns rate. Using this information, we can work backwards to understand what a profitable CPA or ROAS would be for your fashion brand.
Meta ranks your ads by conversions. It won't tell you which ones brought in someone who'd never bought from you.
So the concept that wins is usually the one shown to your warmest audience — and that's what gets briefed again.
We tag every asset by hook, format and angle, then report performance against those. You stop scaling individual ads and start scaling what made them work.
The questions fashion brands ask us most often. If yours isn't here, ask us directly and you'll hear back within two hours.
Our minimum monthly ad spend requirement for fashion paid media engagements is £15,000. We typically work with brands spending upwards of this amount across their paid media channels to ensure algorithms have the required data volume to optimise conversions effectively.
We work across 6 or 12-month contracts with our fashion brands, but every contract comes with a 3-month break clause. This initial 90-day period serves as a proof of concept to validate our strategy and ensure we are the right fit for your brand's growth.
For our fashion digital marketing services, we adapt to whatever works best for your brand by pricing as either a flat fee or a percentage of ad spend. Our agency fees typically start at the £3,500 per month range.
We manage campaigns across the most commercially impactful networks for the fashion industry, including Google, Meta, TikTok, Pinterest and LinkedIn.
Whether your brand drops new products weekly, monthly, quarterly or annually, we build strategies that ensure newness is promoted while focusing heavily on actual commercial impact. Budget scaling is handled carefully alongside a detailed and thorough scaling plan that ties directly back to your performance targets.
Because fashion brands share different sources of truth, we adapt to use your preferred source of truth. We measure success and performance targets using GA4, In-platform, blended ecommerce data, third-party attribution tools such as TripleWhale or Northbeam.
You will be dealing directly with the people working on your account. Every client account is supported by a dedicated pod featuring a Performance Director, a Performance Manager and a Performance Executive working across their brand.
We offer some of the best reporting when it comes to fashion digital marketing. Our standard reporting cadence includes weekly trade reporting on a Monday, as well as real-time performance reporting within our ADX platform.
Get in touch and our managing director will respond within 2 working hours.
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