PPC, paid social and creative testing for furniture, homeware and home furnishing brands looking to grow profitably.
.png)
.png)
.png)
.png)
.svg)
"Furniture buyers take weeks to decide. The hard part isn't getting the sale, it's knowing which spend six weeks ago actually caused it."
Shopping and search structured around high-consideration purchases, where a sofa takes six weeks to decide on and the last click gets all the credit.
Paid search services.png)
Meta, Pinterest and TikTok built for products people research for weeks. Creative that shows the piece in a room, not on a white background.
Paid social services.png)
With long consideration windows, attribution is guesswork. Geo-lift and holdout testing establish what your advertising actually caused rather than what claimed credit at the end.
Incrementality testing
Structured testing across your shoots, so you learn which room set, angle and styling sells before the budget goes behind it.
Creative testing
Fabric, finish and configuration variants grouped properly, with lead times and stock reflected so you are not paying to advertise a sofa that is twelve weeks out.
Feed management
Reporting that accounts for delivery costs, returns and assembly. On high-AOV, low-frequency products, one bad assumption on margin distorts everything downstream.
Profit tracking
"Adnomics are a fantastic agency to work with. The team have always been very supportive, forthcoming with ideas and communicative. They've helped reduce our cost per sales year on year from our paid media activity, whilst also growing revenue at the same time."
.png)
"Adnomics have been key to RIXO's online growth. Their strategies have helped increase our new customer acquisition and revenue across our paid media, all with clear communication and reporting. They have become an extension of the RIXO team. "
"Adnomics were brought in at speed to replace another agency during peak. The team picked up the account with ease and were able to make immediate improvements to performance within a week of taking it over, and we are continually hitting our ROAS targets. "
Furniture is a high-value, low-frequency purchase with a consideration window measured in weeks. That breaks most of the assumptions paid media platforms are built on.
We work with furniture, homeware and home furnishing brands to build campaigns around how people actually buy, and to measure what genuinely drove the sale rather than what happened to be last in the path.
Let's chat
Most agencies are optimising for what looks good in a dashboard, not what is actually growing your furniture brand. We call that Platform Reality — inflated ROAS, view-through conversions and expensive brand spend keep the dashboards looking great while real growth flatlines. Our Revenue Reality® framework is the alternative. We reconcile your ad spend against actual sales, allowing for the weeks between first click and delivered order.
Before we touch an ad account, we work out what you can afford to pay for a customer.
From there we set a blended CPA and MER that guides all our future decisions.
Some of your budget is creating demand. Some of it is buying customers who were already on their way.
We run geo-lift tests quarterly and put a number on what each channel would have delivered with no spend at all.
Budget moves weekly into the channels the testing says are genuinely generating demand.
Each month we reconcile what the platforms reported, what your backend recorded, and how they compare against our targets.
As a digital marketing agency for furniture and home brands, we specialise in high-consideration products where the path to purchase runs for weeks rather than minutes.
We work with ecommerce brands across furniture, homeware, home furnishings, interiors and garden, so we understand how differently each behaves on average order value, purchase frequency and seasonality.
Let's chatWe create an account structure that is designed for scalability and profitability.
Optimisation of your product feed ensures your data is accurate and primed for success.
We allocate budget to the channels and campaigns that generate incremental growth.
Structured testing tells us which creative sells before the budget goes behind it.
Furniture sits at the awkward end of ecommerce. High average order values, long consideration windows, complex variants, extended lead times and delivery costs that eat margin. Our PPC and paid social work starts from those constraints rather than around them.
Someone researches a sofa for six weeks across a dozen sessions. Platform attribution windows are far shorter than that, so the channel that created the demand gets none of the credit and the one that caught them at the end gets all of it.
We use geo-lift and holdout testing rather than platform attribution, so demand creation gets measured on its actual contribution rather than on whether it happened to be last in the path.
Fabric, finish and configuration options multiply a range into hundreds of SKUs. Add twelve-week lead times and made-to-order lines, and the feed is routinely advertising products nobody can have before Christmas.
We group variants properly, surface lead times where they affect intent, and exclude lines that cannot deliver in the window the customer is shopping for.
A two-person delivery, a failed access, an assembly visit or a returned wardrobe can wipe out the margin on an order that looked strong in the dashboard. None of it reaches the ad platform.
We build targets from contribution margin after fulfilment, so the number you optimise against reflects what an order is genuinely worth once it has been delivered and kept.
Garden furniture sells in a narrow spring window. Indoor furniture peaks around January sales and the run-up to Christmas. Miss the window and there is no recovering it that year.
Testing and creative validation happen ahead of each window rather than during it, so budget scales into demand you have already proven rather than learning at the most expensive moment.
Furniture is high value and bought once every few years, so lifetime value barely helps you. Homeware and soft furnishings are lower value with genuine repeat purchase. Garden is both at once, compressed into a narrow seasonal window. The same targets applied across all three will underperform in at least two.
We set structure and targets per category: contribution margin and new customer acquisition for furniture, repeat rate and lifetime value for homeware, and seasonal pacing for garden.
The questions furniture and home brands ask us most often, answered plainly. If yours isn't here, ask us directly and you'll hear back within two hours.
Our minimum monthly ad spend requirement is £15,000. We typically work with brands spending upwards of this amount across their paid media channels, to ensure the algorithms have the data volume required to optimise conversions effectively.
We work across 6 or 12-month contracts, but every contract comes with a 3-month break clause. That initial 90-day period serves as a proof of concept to validate our strategy and confirm we are the right fit for your brand's growth.
We adapt to whatever works best for your brand, pricing as either a flat fee or a percentage of ad spend. Our agency fees typically start in the £3,500 per month range.
Platform attribution windows are shorter than a furniture consideration window, so we do not rely on them. Geo-lift and holdout testing measure what your advertising actually caused across the full purchase cycle, and targets are set from contribution margin rather than reported ROAS.
We adapt to your source of truth, measuring against GA4, in-platform reporting, blended ecommerce data and third-party attribution tools such as TripleWhale or Northbeam. For furniture we weight contribution margin after delivery and returns more heavily than reported ROAS.
You will be dealing directly with the people working on your account. Every client is supported by a dedicated pod featuring a Performance Director, a Performance Manager and a Performance Executive working across the brand.
Weekly trade reporting every Monday, plus real-time performance reporting in our ADX platform so you are never waiting on a monthly deck to know where you stand.
.png)
.svg)
.svg)
.svg)
.svg)