When Ninety Percent came on board, ROAS was underperforming and the campaigns were stuck in a loop of constantly targeting the same existing customers over and over, without bringing in enough new customer revenue.

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At the same time, the brand was shifting direction - from high-end luxury to a more premium high-street position, and needed support to communicate that evolution effectively.

With Ninety Percent aiming to reach a broader audience through their new brand direction, our focus was clear: drive efficient new customer acquisition.

We started with a full audit of their tracking setup and first-party data to ensure everything was firing correctly. From there, we put the right exclusions in place to stop spend being wasted on existing customers.

Next, we rolled out a full-funnel strategy across Google and Meta, using Performance Max and Advantage+ Shopping Campaigns to boost ROAS while expanding reach. Since both campaign types lean heavily on creative, we analysed what was resonating—and what wasn’t. That insight allowed us to guide the team on a creative strategy tailored for acquisition.

By aligning campaign structure, data, and creative all around the same goal—bringing in new customers—we helped drive a significant uplift in orders and revenue.

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