The Fold appoints Adnomics as paid media agency.

Louis Ayre

Head of Strategy
Paid Search
Jan 17, 2024
New Customer Tracking

We’re absolutely delighted to announce that we have been appointed by premium womenswear brand, The Fold to manage and grow it’s paid search and paid social accounts throughout the UK and US. 

The Fold is an award-winning British brand focused on creating workwear that inspires the modern professional women to feel confident and put-together every day. 

With some ambitious revenue targets throughout 2024, we have been tasked to improve efficiency across Google and Meta, starting with increasing ROAS. Leveraging our tried and tested methods, we will quickly strip out underperforming activity whilst scaling the winners across UK, US and Europe. 

Speaking about the partnership, Louis Ayre, Managing Director of Adnomics said: “We’re massively excited to have The Fold coming aboard. Not only is it a fantastic brand, but it further strengthens our portfolio of luxury ecommerce brands. We can’t wait to see what we can achieve together”.